How to Get Startup Ideas

paulgraham.com·Saved Mar 14, 2026

AI Summary

The best startup ideas come from identifying and solving real problems, ideally ones the founders themselves experience. Startups should focus on building something a small group of people urgently needs rather than something a large group might use casually, avoiding "sitcom" ideas that sound plausible but lack genuine demand.

Key Points

  • Focus on solving real problems, preferably ones you have yourself.
  • The best startup ideas are something the founders want, can build, and few others realize are worth doing.
  • Avoid "made-up" or "sitcom" startup ideas that sound plausible but lack urgent need from users.
  • Prioritize building something a small number of people want a lot, rather than something a large number of people want a little.

Topics & Entities

MicrosoftAppleYahooGoogleFacebookYCstartups

Description

November 2012

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